Top Recommended PPC Agency in Austin For 2022 At inspirationPPC, we believe that a hands-on approach is the best way to deliver the results that a client is looking for. We try to establish meaningful connections and translate that mutual understanding into insight into making all our projects better. This strategy seems to be working …
3 Tips For Real Estate Investors Websites Tip number 1—make your Real Estate Investment website easy to use for motivated seller traffic! 🏡 Ask yourself—when you’re in need of a service, how do you get in contact with that business or service provider. Allow me to paint a picture for you. Let’s say that you’re …
(Step By Step Guide) Google Call Recording for Real Estate Investors Google Call Recording for Real Estate Investors. Call Recording is a function within the Google UI that allows Real Estate Investors and Realtors to actually record calls similar to CallRail or RingCentral. Introduced this past year to the Google Ads platform, it’s a great …
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Updates to “phrase” and +broad +match +modified keywords Breaking news from Google that affects “phrase” and +BMM keywords! Beginning on February 18th, 2021 phrase and broad match modified keywords will begin to match the same during user searches. Google announced on February 4th, 2021 to all Google partner agencies, and on their announcements page that: …
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Website Best Practices For Google Ads What are a few Website Best Practices For Google Ads Over the past few years, Google Ads management has transitioned into not only account management, optimization, and lead generation—but landing page/web development. Google has even made efforts to capitalize on the use of landing pages by introducing Google Optimize. …
What is Google Call Recording? What is Google Call Recording? Google Call recording is Google’s answer to tracking phone call interactions within the Google Ads UI. This has been a task usually delegated to third party platforms like CallRail or RingCentral. Although recently, with the rollout of Google Call recording/reporting it might be an all …
Google Call Reporting What is Google Call Reporting? Today we are discussing Google Call Reporting. Google Ads has actually been tracking phone number interaction on their platform for years! Think calls from ad extensions, calls from the website, calls from location extensions, and calls directly from Call Ads (formally Call-Only Ads.) It was actually one …
Local Service Ads, What are they, and how to get started. What are local service ads? Local services ads are the advertisements that are prompted at the top of results during a Google search. These particular ads similarly to Google paid ads are actually meticulously vetted (by a third party on Google’s behalf) to qualify …
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What is Conversion Rate? What is Conversion Rate? Ah yes…conversion rate…What does it mean, what is an example of a good conversion rate, when should I be concerned, how does it affect my overall campaign performance! All very valid questions that I will be answering today. First, let’s start by defining the term. Conversion rate …
What is Conversion Rate What is Click Through Rate or (CTR)? This is what I will be answering and shedding some light on today. First, let’s start by defining the term. Click through rate is defined by Google as: “A ratio showing how often people who see your ad or free product listing end up …
What is the Search & Display Network Today I will demystify what the Google Search and Display networks actually are—I will also try to paint a picture of how both networks can be useful to your business for generating more customers. I have taken some time to get both definitions straight from the horse’s mouth …
Google Ads Search Term Reports are changing Recently there have been large changes going on behind the scenes over at 1600 Amphitheatre Parkway better known as Googleplex or Google’s global headquarters! What I will be discussing today are the changes to the Google Ads Search Term Report. Google’s announcement on September 1st that search term …
Explaining what search impression share is Explaining WHAT search impression share is—and how it effects a your business. To sum this up fairly stylishly, Search Impression Share on the Google Ads platform, basically means, how often your ads are showing during a given auction, it is closely associated to your budget, since depending on how …
But, what does it Mean? (Google Ads Terms & Acronyms) It’s really easy to get confused using Google Ads when there are specific terms and acronyms that aren’t the most user friendly. Here’s some pay-per-click (PPC) jargon that you should get to know if you’re interested in advertising on Google. Google Ads Terms & Acronyms …
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