Google Call Recording for Real Estate Investors.
Call Recording is a function within the Google UI that allows Real Estate Investors and Realtors to actually record calls similar to CallRail or RingCentral. Introduced this past year to the Google Ads platform, it’s a great feature that allows a high-level review of your intake process.
Why is this important for REI? 🏡
Every team knows the importance of lead generation and acquisitions. The systems that are deployed for your intake team IS where the value lies! Whether using direct mailers, bandit signs, SMS messages, or Facebook marketing, having a solid intake process is crucial for your business.
I have worked with hundreds of investors across the country and the one issue that I constantly hear is about the lead quality or the motivation of the lead.
One of the ways to distill value from the intake calls is by listening to WHO your customers are and the questions that YOU can answer for them. Call recording is a vital part to reviewing your intake processes.
Here are a few PRO TIPS to consider:
Call recording allows for your customer intake team to narrow in and focus on the quality, motivation, and urgency of the potential client.
PRO TIPS – 1. Figure out on average how long your acquisition team actually talks to potential clients. (duration in minutes)
PRO TIPS – 2. After the conversion has started with a greeting move directly into asking for contact information ie. phone number, the best time to call back, email address, etc…
PRO TIP – 3. How long does your acquisition team take to answer any pain points your potential clients might have?
Those are questions one should consider when figuring out how to help customers more quickly and effectively.
(Step by Step) Guide to Google Call Recording for Real Estate Investors
As mentioned call recording works by recording the calls that happen from a click on one of your paid ads.
Make sure that you are taking advantage of this valuable data on your Google Ads account.
First acknowledging the terms and agreement, then follow the steps below:
Login to your Google Ads account.
Click All Campaigns
At the account, level scroll down to Setting
Open the “Call reporting” section
Under “Save call recordings for 30 days” select On
Accept the Call & Messaging Terms and Conditions. Accept. (First time only)
Getting started.
You can listen to these calls by going to the Reports tab from the top menu of your Google Ads account.
Select Predefined Reports > Extensions > Call Details.
If you have any questions or would like to get started with Google Call Recording, feel free to reach out directly! I’m always happy to answer any questions and figure out how inspirationPPC can help you grow your business!
