Attorneys are in the courtroom providing legal advice to their clients, exchanging important documents, and dealing with courtroom bureaucracy and politics. InspirationPPC values and enjoys working with attorneys and their ability to prioritize what needs to get accomplished. That being said, let me explain how I take a similar approach to PPC management. In future blogs, I will get into more details on how I do this, but for now, I want to cover why PPC for lawyers is important.
Google Ads is a hands-down solution to generating motivated clients to any law office. It is a targeted and strategic approach to generating new clients that are searching for your exact services.
This works especially well for personal injury, criminal and DUI attorneys, but can be expanded to drive results for any area of practice. The simple fact of the matter is that when someone is searching for an attorney they use Google. Not only does Google hold over 85% of the search engine market share according to new research… (J. Clement, 2020). But Google created the market..
Multiple law offices say, they get most of their leads from Facebook, Bing, SEO, or content marketing and that’s great, but more times than not, it’s a misrepresentation of data and poor communication on the marketing agencies side.
Just ask yourself, when was the last time you went to Facebook to look for any service?
It is a great platform for product sales and branding, but when it comes to someone needing an attorney to handle their DUI case…why would they go to Facebook? They have a wonderful pitch to consumers as being a platform that provides value, but honestly, when it comes to making your law firm’s phone ring and generating new clients, it falls short.
In conclusion, PPC marketing for lawyers works very well when managed correctly and expectations are put on the table at the beginning of any contract. Like in all things, communication is key whether it be campaign suggestions, new strategies, and approaches or just being informed about a test that should be run to uncover new opportunities.
I make it a point at inspirationPPC to inform and deliver on my clients expectations. As always, if you have any questions or just want to know how many people are searching for an attorney in your area, feel free to reach out to me directly. I’m always happy to help!
