How PPC Works for Real Estate Investors

I’m going to explain the usefulness of Google Ads for real estate investors, in order to provide a better understanding of realistic outcomes. This is primarily for an investor that is looking to generate motivated seller leads for their business, and the idea is the same for all industries.

Let’s get something on the table, right out of the gate: Google Ads works for real estate investors. It’s just a matter of using the correct strategy and actual time in the market. What I personally enjoy about Google Ads is that all of the data is not only useful, but it also paints a picture of what exactly is working or not working.

Step One (The search)

Let me take you through the customer’s journey. First, someone types a motivated keyword into Google. At this moment, regardless of the device they are using, Google will prompt the user with ads and organic search results (also known as Search Engine Results Pages or SERP—but more on this in a later blog).

(Side note, Google’s main objective is to provide users with answers to their questions; try to remember this, since it is always top of mind at Google. Also, side note two, read “In The Plex” by Steven Levy. It provides great insight into Google’s origin and the mindset of its creators in Silicon Valley.)

Step Two (Arrival)

At this point, the user is scanning their device looking for something that answers their questions and stands out. This looks like motivated ad copy that hits on a multitude of factors and data points. Usually this happens with ads at the top of the search results, since most people do not scroll down or go to deeper pages. So, the key is to provide a solution immediately to their woes (for example, if they need a cash offer on their home now or if they want to get on the phone to schedule an appointment).

Step Three (The destination)

From there, the user clicks on one of the appropriate ads or organic listings and moves forward to interact with a business. Then, it gets a little more complicated as having a strong call to action on the website, trackable phone number, and some type of form submission or engagement is necessary to increase interaction.

In a nutshell, this is the magic formula everyone claims to have broken or the “secret sauce” to their method. But, there is no special formula or sauce that makes Google work better. Fortunately, it is only hard work and dedication to your account that provides results. (Sorry to break it to everyone, but it’s the truth.)

Think about it and keep it simple.

Someone is on their device, needs a solution to a problem, and clicks on your ad or website. If everything lines up, they give you a call or submit a form. It’s pretty straightforward.

Take a look below or search for something using Google on the device you’re reading this article on. An ad on Google should look something like this:

All in all, Google Ads works because real estate investors (and other types of businesses) get to interact with potential customers when they are needing your service. This is a huge advantage for businesses, as you not only get control of the spend, ads and keywords that are targeted, but you see what is working and not working. Ultimately, this saves you money or advertising dollars.

To summarize, keep it simple. Users are looking for a solution, show them that solution and get in contact with them to do business.

If you have any questions or just want to know more about this process, please feel free to reach out and schedule a call. I will be on the other end of the phone line—happy to talk. 🙂

How PPC Works for Real Estate Investors